I hope they'll enjoy BAJA DEEP DIVE as much as we enjoyed creating it." "An unreleased Baja flavor to kick off the summer? I think that's a surprise DEW Nation will be ready for and will want to get their hands on. But we also wanted to surprise everyone, which sometimes can be hard to do," says Pat O'Toole, CMO, MTN DEW. "DEW Nation loves BAJA BLAST, and we believe fans will be happy to have it back at retail. Only 18,000 cases will be available before MTN DEW BAJA DEEP DIVE ventures back into the deep, so fans should enter to win while they can. But it's the truly legendary grand prize that will have DEW Nation talking: a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. BAJA BLAST fans can unlock daily prizes of $1,000 when they enter the Lost Treasures of Baja Island Sweepstakes. It wouldn't be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year. There is a BAJA BLAST for everyone, and I think fans should try them all-the only challenge will be choosing a favorite!" This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them. "We know MTN DEW fans love BAJA BLAST and love energy drinks. Eastern until dark."BAJA BLAST is the ultimate summer vibe, and we wanted this year's celebration to be bigger than ever," said Fabiola Torres, PepsiCo Energy GM, and CMO. The MTN DEW Outpost will be open daily from June 4th until June 12 between 8 a.m. "As Doe Mountain's popularity begins to increase during the start of summer, this is the perfect time for MTN DEW to revisit its roots and encourage those who are local or traveling to get outside and visit our mountain," added "The new programs and activities we can introduce as a result of the MTN DEW Outpost ultimately benefit tourism for the entire state of Tennessee." Shawn Lindsey, executive director, Doe Mountain Recreation Area added: In addition to the pickle flavor, which is described as a "sour sweet complement to Southern BBQ," DEW is also testing flavors for apple cinnamon, s'mores, elderberry, huckleberry, and summer "pop" flavors. Fans can sample six new flavors and vote for their favorite, helping MTN DEW decide whether any of these flavors will be released in the future." In addition to mountain activities we're hosting, this is the first time we're offering fans the opportunity to try never-released flavors at the MTN DEW Outpost Flavor Adventure. The mountain projects we've funded, along with the variety of activities we're offering fans, back our commitment to helping nature lovers access more of the great outdoors. ![]() "MTN DEW Outpost honors DEW fans' bold approach to flavor and outdoor adventure. ![]() Here’s the official announcement from MTN DEW chief marketer, Pat O'Toole: MTN DEW recently announced that they will be releasing a pickled-flavored soda!? First of all, I’m not a pickle fan, so this does not appeal to me at all! That just sounds gross, but, maybe pickle lovers will like it? They also announced a s’more flavor, and I love s’mores, but that sounds more gross than pickle! ![]() They are so preoccupied with whether or not they could, that they didn't stop to think if they should. I don’t know what in the hell soda companies are doing these days with all the crazy weird flavors.
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